Leadership Selling: Manage Your Sales Style

 |  from RC - Column

When it comes to sales, you may be affected by social consciousness in more ways than you realize. While it’s easy to recognize that job pressures shape your performance — for example, the struggle to meet corporate expectations and uncompromising customer demands at the same time — what’s not so apparent is that your behavior is also shaped by social pressures and often is reinforced by movies, literature and television.