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Marketing is too important to guess at. Your marketing plan gives you the road map to ensure that you'll arrive at your destination. And as is often said, "If you don't care where you're going, any road will get you there." What you need is a strategy that considers the needs of your market and provides a year-round plan to meet those needs.
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Favorite Book 2007
The Toyota Way is my favorite book for 2007. It had so many good ideas that I could not keep up and ended up reading it again and even buying the Field Book to go along with it.
Download Elegant Solutions from Change This which provides some highlights of the Toyota Production System. Too many ideas that are applicable to contractors to even count!
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Management Class Series
Training Modules Specifically Designed For Contractors
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