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Make direct marketing pay off: practical tips and real-life results to guide your campaigns.
EXECUTIVE SUMMARY Direct marketing has become a popular and successful form of CPA firm marketing with the following potential benefits: * The process encourages you to define a very specific target audience of prospects most likely to buy your services. * The format enables you to develop a
Publication: Journal of Accountancy
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Favorite Book 2007
The Toyota Way is my favorite book for 2007. It had so many good ideas that I could not keep up and ended up reading it again and even buying the Field Book to go along with it.
Download Elegant Solutions from Change This which provides some highlights of the Toyota Production System. Too many ideas that are applicable to contractors to even count!
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- Construction Marketing Website FAQ's
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