Business-Plan Contests Become "American Idol Meets Trump"

 |  from TP Wire Service

11 DEC 2007 from the Wall Street Journal | Read the full story»

Business-plan competitions, long an academic ritual to help business-school students develop ideas and pitch investors, are becoming an increasingly popular way for business owners and would-be entrepreneurs to raise extra cash while honing their business strategy. Many of the newest contests aren't hosted by colleges, but rather by product makers and Web sites courting small-business owners and by investment firms or nonprofits trying to spur economic activity in a particular region or industry. (Subscription required)