The Power of Design in Building Your Business

 |  from ManageSmarter.com - Marketing Top Stories

P&G is just one of several market leaders, such as Target, Apple and Philips, that equate good design with corporate innovation, adopting design philosophies and reaping the revenues as a result. That's because they realize design is part of the holistic brand experience, a trend driven by the market—especially as pricing and distribution is no longer the competitive advantage it once was.