« Exporting Lists from Buzzsaw | Main | Marketing Stories for the Week Ending April 20 »

Lead Generation via Podcasts: An Interview With Paul Dunay

April 19, 2007  |  from B2B Lead Generation Blog

Pd2thumbnail

Did you know that podcasting can help you generate more leads and nurture future customers? Research shows that Podcasts do impact B2B purchase decisions.

Buyers want to know you understand them and that you’re relevant to their specific needs. They also want to know the people behind the company. An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts.

If you provide your prospects with high quality thought leading content as part of your lead nurturing process, then you will find that your prospects are calling you first when they are ready to buy.

I interviewed Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog. I really enjoyed learning from his experience in the trenches. This year he's going to do over 120 podcasts!

Show Notes

  • What compelled you to start podcasting?
  • How does podcasting help you communicate more directly, and more personally, with your audience?
  • Where does podcasting fit in the multimodal lead generation portfolio?
  • How has podcasting helped you establish and reinforce your thought leadership platform?
  • What's the impact of podcasting on your demand generation efforts and how to you measure ROI?
  • How are you using podcasts for lead nurturing? (I was flattered to learn that Paul found inspiration in my book to develop his strategy.)
  • Do you have other tips do you have to help marketers who want to get into podcasting? Outsourcing or do-it-yourself?

podcast
Listen to podcast now (MP3 22 min 5.6 MB)
Subscribe to the Start With the Lead Show

Filed: Construction-Technology