Case Study: United Rentals Plays by the Book

 |  from ManageSmarter.com - Sales Top Stories

United Rentals, an equipment rental firm based in Greenwich, Conn., had no formal training for its salespeople and sales accountants. The learning curve was steep and it took too long for salespeople to understand how the company worked. So last year, the firm wrote a sales playbook to teach new hires how United Rentals works.